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Fingers crossed for Big Recycle

Almost 250 councils are ready for a crucial week in the £10 million attempt to increase the amount of material the public recycles.As MRW went to press, 245 of the 410 local authorities in England and Wales had registered their support for the Big Recycle.Monday sees the start of a vital week of promotional activity spearheaded by comedian Alistair McGowan. The Big Recycle is seen as the focal point of the Recycle Now communications campaign.