The first lightweight aluminium drinks can in the EU, expected to change the design of drinks cans forever, has been unveiled.
Lead designer Coca-Cola Enterprises (CCE) and its partner the Waste & Resources Action Programme (WRAP) have produced a can that is 5% lighter than current designs.
CCE said that the specification has set a new standard for the EU with major beverage brands and brewers already using the design. Previous weight reductions were made to the base of the can but now the body of the can has been reduced to the width of a human hair (0.097mm). To be able to do this and maintain packaging quality CCE carried out detailed design analysis to predict performance. This analysis also means that it will be easier to identify future opportunities to reduce can weight further.
CCE European president Hubert Patricot said: This work has changed the design of aluminium drinks cans forever. This project is delivering a significant reduction to the packaging carbon footprint of our business across Europe.
Six and a half billion light-weighted cans have been produced and distributed and CCE said that next year throughout Europe it expects more than 15 billion to be produced.
A report, published by WRAP, shows the design will save 15,000 tonnes of aluminium in the EU each year as well as saving 78,000 tonnes of CO2.
For more information visit: www.wrap.org.uk/retail