Manufacturers need to encourage consumers to fix their worn shoes or mend their worn out socks and other household items to stop waste going to landfill, claims a recycling expert. Canadas Carleton University professor of industrial design Brian Burns said: We need to view the worn shoe, the blunt blade and the seized up cog as an old friend in need of a bit of tender loving care rather than sending it to landfill to help destroy the planet. According to Burns, in a world of fast changing technologies, manufacturers do not encourage consumers to keep their old products. He said: With covered screws and no tampering clauses in their guarantees, manufacturers are actively discouraging us from maintaining products in use resulting in catastrophic effects on the environment. We are obsessed with keeping things in their brand new state for fear of the unknown if they break down or become tarnished or altered through use. We need to ditch our superstitions and realise that newness is only the first part of the relationship. Burns was speaking at the conference on repair at Sheffield Hallam University last week.