England football fans have been told to help their country compete in Europe over the next few weeks by recycling their extra bottles and cans.
The Environment Agency (EA) wants supporters to help the UK meet its packaging recovery and Landfill Directive targets during Euro 2004.
Up to £116 million will be spent in pubs, clubs and off licences across the land each time David Beckhams men play, according to the Centre for Economic and Business Research.
And British Glass estimates that if 10m people watched the France game on Sunday and consumed four units each, around 20m glass bottles would have been thrown out.
With the UK struggling to meet a 25% recycling rate in 2005/6 and a 60% glass packaging recovery rate by 2008, the EA is desperate to see these extra containers recycled.
EA chairman Sir John Harman said: I hope England fares better in Euro 2004 against Europes finest than they do in the recycling stakes.
If this tournament was based on how well we recycle, we would fail to qualify for the next stage.
We already produce more rubbish than we can handle, so it is important that people show team spirit and take their empties to the local recycling bank.