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Football passions harnessed to drive up recycling rates

Coca-Cola is harnessing the passions of football fans with a campaign that offers rewards for local clubs if residents pledge to raise kerbside recycling rates. The company has been working with 13 football clubs, local authorities (LAs) and the Waste & Resources Action Programme (WRAP). The Coca-Cola Talent from Trash scheme, launched in early September, links increases in household recycling rates with money donated to local clubs across the Championship, League 1 and League 2. Fans ...