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Frozen food brand launches "Waste Less" campaign

Birds Eye, the UKs biggest provider of frozen food, has launched a £500,000 media campaign to highlight the benefits of frozen foods off the back of the Waste & Resources Action Programmes study into food waste.The WRAP study released last week showed that Britons throw away £10 billion of good food produce every year more than £600 per household.WRAP has said that freezing more food offers one of the solutions to the food wastage issue due to the fact it can ...