Like last year, a leading celebrity will spearhead the campaign following the success of Alistair McGowan in promoting recycling when the first ever Big Recycle launched in October last year.
Waste and Resources Action Programme (WRAP) chief executive Jennie Price said: "We are delighted with the success of the first Big Recycle in 2004. Almost 250 local authorities joined the campaign last year, running their own, customised promotional activities, and delivering the campaign messages of what, where and how to recycle locally."
The week is being jointly organised by WRAP, British Glass, Corus, Novelis, PeperChain and Recoup. It was developed in consultation with the Local Authority Recycling Advisory Committee.