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Global brands back sustainability initiative

Some of the world’s largest brands have joined forces to launch a website focused on sustainability.

Collectively aims at helping businesses, organisations and individuals share ideas and the website will host multimedia content on sustainable practices and initiatives from around the world.

Supporters include Unilever, BT Group, The Coca-Cola Company, Marks & Spencer, Carlsberg, Google, Facebook, Nike, PepsiCo and Nestlé.

Niall Dunne, chief Sustainability officer at BT Group, said: “We’re starting to reach a tipping point in world resources, one that demands a collective movement to reverse.

“We need to completely shift the way we behave and move to a more conscientious and collaborative model for consumption.”

The group said the original idea for website emerged from discussions at the World Economic Forum.

“Collectively brings together some of the world’s biggest brands, non-profits and leading social entrepreneurs because we believe that together we can achieve much more, much faster,” said Will Gardner,  chief executive at Collectively.

The platform has been developed with VICE Media’s creative services division VIRTUE, global sustainability organisation Forum for the Future, and brand building company Purpose.

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