Six showcase Zero Waste Places in England have been named by the Government to demonstrate and evaluate innovative waste prevention techniques.
The places, which range from a residential street to an entire region, will be monitored in their aims to go as far as possible in reducing the environmental impact of waste, the Government said.
Recently appointed Environment Minister Jane Kennedy announced the places as:
* Twenty green zones across the London Borough of Brent
* An area of nearly 1500 homes, two schools and high street businesses in Shenley Church End in Milton Keynes
* The historic area of the Tuesday Market in Kings Lynn in Norfolk
* An eco-street initiative involving about 100 properties in the London Borough of Lewisham
* Peterborough city centre
* The West Midlands region
Kennedy said: Across England, we are seeing communities come together with innovative ideas and a shared determination to tackle waste locally. These six zero waste places will test what can be done to make it easier for people and businesses to change the way they view and deal with waste."
Each location will fulfil a pathfinder role, identifying barriers to waste reduction and prevention and displaying solutions to help others achieve zero waste. The results will be published in 2009, which, the Government said, will be promoted as guidance for working towards zero waste.
This initiative was announced as part of the 2007 Waste Strategy and will receive £58,400 of Government money to cover start-up costs. Individual projects have also raised additional funding. The scheme is being overseen on behalf of the Government by the BREW Centre for Local Authorities.
The London Borough of Brent will develop 20 green zones across the borough by September 2009, which will establish Green Teams of residents and a GIS-based map of the borough showing green 'threads' growing through the borough to track the progress of the initiative.
Shenley Church End in Milton Keynes will see the area of nearly 1500 homes, two schools and a number of high street businesses aim to cut waste and litter right across the area.
Kings Lynn in Norfolk will achieve zero waste as far as possible within the historic area of the Tuesday Market, which is home to businesses and homes, as well being a tourist hotspot.
The London Borough of Lewisham will run an eco-street initiative, where around 100 properties will be targeted through a range of measures including specialist advice and support to cut waste.
Peterborough will run a zero waste city centre initiative, focussing on Cathedral Square and the three streets leading from it (Bridge Street, Cowgate and Long Causeway), including the Queensgate Shopping Centre, encompassing more than 200 retailers and offices, including the town hall and council offices.
The West Midlands will create a zero waste region, focussing on businesses and organisation that produce a large quantity of waste, identifying region-wide waste infrastructure needs, improving co-operation and cutting business waste across the region.