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Greener businesses make strides in recycling but neglect employees' transport

Transport is lagging behind in the green stakes as companies make strides in recycling and energy reduction but neglect how their employees get to-and-from work. According to a latest quarterly Labour Market Outlook survey 91% of organisations encourage recycling and 83% encourage reduction in energy consumption. Yet only 45% encourage car-sharing while just 30% consider other ways of reducing the need to travel such as encouraging staff to work from home. The report also found that 70% of HR professionals thought their company could do more to encourage staff to reduce the environmental impact of their travel. The survey included 757 employees and was jointly compiled by the Chartered Institute of Personnel and Development (CIPD) and accounting firm KPMG. On a more positive note, the report found that the environment can be used as a recruitment and retention tool, particularly for younger workers. Some 46% of employers said potential recruits preferred to join an organisation with a strong environmental policy and 39% said an environmental policy is more important to younger workers. Gerwyn Davies, co-author of the report said: Reputation and employer brand have risen to the forefront of the HR agenda. Employers recognise that to be attractive in the talent market place, they need to consider how potential employees will view their environmental and ethical record. Employers may be recognising this as the report found 44% of UK organisations have an environmental policy and this is set to rise to 70% in the next 12 months. KPMG director of corporate social responsibility Mike Kelly said: People increasingly expect to work in a business, which has embedded environmental management systems to effectively manage its environmental impacts and we are finding that it is an issue that is moving up the agenda, especially amongst the graduate community.

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