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Greenredeem boosts Ealing recycling

Recycling in the London Borough of Ealing has increased since the council’s introduction a year ago of the Greenredeem rewards system.

The company said the borough now recycled 45% of its waste compared with 40.2% before the scheme’s launch in 2013-14.

Recycling had declined from 40.8% over the two previous years. 

Cabinet member for environment and transport Bassam Mahfouz said: “With more than 23,500 subscribers, the scheme has helped us to increase our recycling rates while also supporting some fantastic local community groups.”

Ealing was one of the councils which benefitted from the Recycling Reward Scheme from the Department for Communities and Local Government, announced in March. The borough received £122,000 to boost the existing Greenredeem scheme and target around 20,000 homes in four wards with the lowest recycling rates.

The winning bids were those that scored best against the scheme’s five main criteria:

  • a commitment to provide some form of weekly waste collection
  • an improvement in either increased recyclate collected, reduced contamination or waste diverted from landfill
  • the feasibility of the bid against a range of criteria such as monitoring and evaluation and targets
  • cost effectiveness
  • deliverability

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