Ealing council has introduced a recycling rewards programme, after receiving a £1.13m grant from the Department for Communities and Local Government.
The scheme from Greenredeem will allow 130,000 households in the West London borough to earn points for recycling and other ‘green actions’ in order to boost local recycling rates and secure grants for local community projects.
Residents can earn £70 a year on average through recycling and they can redeem points for discounts at more than 100 national retail outlets such as Marks & Spencer and Cineworld.
They can also donate points to local community projects, which can be turned into cash grants. There are 10 Ealing projects seeking such support from the scheme launch.
It will also benefit local businesses, who have joined the incentives programme such as Toni & Guy, Harris and Hoole, Tranquility, London Bike Hub and Gurnell and Northolt Leisure Centres.
Ealing Council Leader Julian Bell (above left) said: “We believe that incentive based schemes are a vital way to reward those households that support our community efforts. Through Greenredeem’s Resident Rewards scheme we want to create a cycle of positive green action and community good.”
Rob Crumbie (above right) at Greenredeem said: “In other parts of the UK, Greenredeem’s reward schemes have already increased recycling rates by three times the national average, improving the local environment, helping local businesses and saving local councils money through reduced landfill taxes, which can then be reinvested in the local community.”
The scheme has been rolled out just after a Eunomia study of five councils introducing incentive schemes showed that recycling rates went up in three councils but went down in two.
Keep Britian Tidy and Sita Uk also recently launched a citizen’s jury in Manchester and London to debate how to boost urban recycling rates especially in flats and estates.