The £3.5 million Recycle for London advertising scheme will remind Londoners of the need to recycle, and how they can go about it, on billboards, in 70 local papers and through online advertising.
Ground Force presenter Dimmock joined London Mayor Ken Livingstone at a launch this week of the campaign. She said: London is a great, vibrant city and we are getting much better at recycling this year. But we have to do more.
Ken Livingstone added: Recycling services across the capital have improved dramatically but many people still do not know about them or use them as much as they could. The Recycle for London campaign aims to get people recycling not just old newspapers and wine bottles, but items they may not have realised they could recycle before, such as old telephone directories and aerosol cans.
More than 75% of Londoners have a recycling collection available to them from home. But in 2002/3 only 11% recycled their household waste.