Guardian Media Group (GMG) has developed a paper purchasing policy to ensure that sustainability issues such as recycled content are considered in the paper it purchases. All of its paper is sourced through Paper Purchase Management, a paper-buying company jointly owned by GMG and the Telegraph Media Group. Guardian News & Media sustainability manager Emma Wright said: "Our main policy aims are to keep the recycled content we use for paper up and make sure the virgin fibre we use in our paper is responsibly sourced. We will be looking at whether virgin paper comes from certified sources as well as the environmental management system of the mills. "We will also be checking that suppliers are not using timber derived from illegal logging or from areas of high conservation. We can then see what does and what does not fit in with our policy and identify any action needed." In 2006, GMG recycled paper content for its newspapers stood at 82%, dropping to 64% when magazines are included. Wright added: "Price, quality and continuous supply have always been important-now we are adding sustainability."