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Hard-hitting campaign drives recycling message home

A hard-hitting campaign is set to highlight the potential impact on taxes and council services if the people of Hull fail to buy into recycling.

The campaign will involve two central images. The first is of Hull city council workers in bins signifying the potential loss of services, and the second, a black bag spilling money carries the message 'recycle half your rubbish or your council tax will rocket'.

Hull city council cabinet member for the environment Gary Wareing said: "Raising awareness of how easy it is to recycle, along with highlighting the financial implication to taxpayers and possible impact on council services is an important objective of this campaign."

The city's billboards, bus stops, buses and a radio campaign will highlight the need for residents to change the way they deal with rubbish in their homes.

Wareing added: "Hull is recycling more than ever before, but as a city we need to do more."

A kerbside collection scheme has proved successful, but the council believes that more public support is vital to achieving its target of recycling 45% of its rubbish by 2010.

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