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High hopes that councils will back WRAP's £8m advertising campaign

By Greg Pitcher andPaul SandersonRecyclings £8 million communications campaign to boost public participation is calling for the crucial support of local authorities.The focal point of the Waste and Resources Action Programmes (WRAP) attempt to increase public awareness is the Big Recycle week starting October 18.Waste Watch communications consultant Steven Haugh worked on the WRAP campaign and this week insisted it could make a huge impact ...