Rick Hindley is to lead the development of a new strategy aimed at helping Local Authorities (LAs) achieve 2008 packaging recycling targets.
The UK’s largest producer responsibility scheme, Valpak, appointed Hindley following the completion of the Packflow report, which highlighted the fact that there needs to be a significant increase in the volume of packaging material collected.
After developing successful strategies for Novelis and the Aluminium Packaging Recycling Organisation, Hindley’s experience will enable Valpak to address the new challenges facing producers, recyclers and LAs.
Hindley will work closely with a number of LAs to identify and overcome barriers to higher packaging recycling for the benefit of all authorities.
Valpak chief executive Steve Gough said: “Rick’s knowledge and experience will be a great asset to Valpak. Developing and implementing strategies to improve the collection of packaging materials from household waste by 2008 is an important focus for us and I’m confident Rick will drive this forward over the coming months.
“This will provide direct benefits to our members by both securing compliance with future targets and doing so in the most cost effective way for all parties.”
The Packflow project pulls together for the first time information from LAs, materials organisations, government and industry in order to track recycling levels across the country. Using a unique model, it highlights issues in achieving challenging European packaging recycling targets to be met by 2008, and pinpoints areas of best practice and concern.