Clothing company H&M has announced a global recycling campaign which is claimed to be the first textile recycling scheme of its kind.
H&M will be accepting clothes from any brand, in any condition, at stores in 48 markets around the world in return for H&M vouchers. The clothes will then be reprocessed by I:Collect.
The clothing retailer said that the ‘Global Clothes Collecting Initiative’ would help “create a closed loop for textile fibres” by diverting from landfill clothes that could be reused or recycled.
Karl-Johan Persson, H&M chief executive said: “Our sustainability efforts are rooted in a dedication to social and environmental responsibility. We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M.”
H&M also said it has set up a Conscious Foundation to invest in innovative technical solutions to textile recycling and reuse and other social projects.
The retailer has had a reputation for producing throw-away garments, which it has itself even disposed off in bulk in the past.
H&M’s initiative is similar to Marks and Spencers Shwopping scheme, which has launched successfully this year.