The Drinkaware Trust, a charity which aims to improve the UKs drinking habits, has added a section to its website featuring bottles being thrown into a recycling green box.
Visitors to the site can then input how many bottles they recycle every week to calculate if they are drinking at a sensible, risky or harmful level.
The aim is to show embarrassing evidence of excessive drinking found in recycling bins.
Drinkaware chairman Derek Lewis said: Drinking in the home can lull us into a false sense of security because we simply fail to take note of the amount we consume. But the reality is that many people are unwittingly at risk from the long-term health problems associated with drinking too much alcohol.
With this campaign, were encouraging everyone to use the evidence of the cans and bottles in their recycling bins to gauge whether or not theyre overdoing it. We hope this new approach to an old problem will alert many people to the risks involved with their current alcohol consumption.
Last week Drinkaware staged boxexercise sessions at Londons Kings Cross Station which
saw people lift, cycle and step their way through a specially themed recycled gym.
The £1 million campaign will run in selected cities across the UK with advertising on display in train stations, on bus sides and in outdoor locations.