Local authorities who have used an incentive scheme for recycling can see dry recycling rates increase twice as much as those that do not, it is claimed.
New research by Greenredeem, a company that rewards people for everyday green actions, shows rates from 2010 to 2014 increased by 27% compared with those with a ‘compulsory’ recycling strategy (15%).
Greenredeem claims the research “clearly demonstrates” that a proactive approach is the most effective in altering behaviour and improving rates.
Rob Crumbie, communications director at Greenredeem said: “This research offers the evidence for local authorities that has so far been lacking: the carrot is more twice as effective as the stick at improving dry recycling rates.
“It demonstrates that rewards programmes have real impact on local dry recycling rates, as well as wider benefits for residents, local business and community causes. We would strongly encourage local authorities to adopt such schemes if they are serious at hitting the government target of a 50% recycling rate by 2020.”
Meanwhile, Local Green Points has launched a mobile app called Local Rewards designed to help members find businesses that have signed up to offer discounts as part of recycling and composting schemes.
Graham Simmonds, managing director at Local Green Points said: “This app will help members take advantage of the full range of discounts available to them. This is great news for residents as they get exclusive discounts and great news for businesses as they get extra promotion.”
The Greenredeem report was presented at the Larac conference, about which the consultantcy Eunomia tweeted:
Recycling incentives - v. little evidence after 10+ years of research that these work. LAs should use DCLG £ they get for comms #LARAC2014
— Eunomia R&C (@Eunomia_RandC) October 16, 2014