Madrid-based Energis communications director Alvaro Rodriguez Martinez highlighted tyres as an area where the knowledge of the decision makers is not as good as it could be.
He said: The authorities are playing with things they have no idea about. On energy recovery [from tyres], ideas come to the mind of politicians of burning and black smoke and it is very difficult to change these ideas. But we have to work hard, try and always be open to dialogue with these people.
The resource is widespread in cement kilns throughout the UK and Europe, and this outlet is seen by many as the best way of dealing with huge quantities of tyres that until last year predominantly ended in landfill.
Martinez suggests though that while kilns represent a good way of dealing with waste now, this route should only offer the short-term solution.
He said: While older kilns werent a good option, the new generation present a very good solution for recovery.
The market for recycled products is not so developed, and with a continuous procession of tyres, we need a solution. Maybe in 10 years when there is a good market, we wont need kilns so much. Not for always, but we need them now.