An industry partnership is calling on local authorities to back the national WEEE recycling campaign over the holiday period.
WEEE Connect said 67 local councils have already expressed an interest in running local campaigns to raise awareness over the Christmas period.
Christmas is when more old electrical products are replaced by new one given as presents, so the time of year is a perfect opportunity to remind consumers about the recycling facilities available.
Business minster, Mark Prisk welcomed the initiative. He said it is the right approach to help meet the country’s recycling targets without “heavy handed government intervention”.
David Adams, director, Econo-Weee, said: “Econo-Weee was an early contributor to this excellent campaign. It is up to all of us to increase public awareness of recycling electronics, reducing the amount of items unnecessarily sent to landfill, and improving the environment we live in.”
A WEEE recycling campaign pack is now available, which provides organisations with tips and information about how they can get involved.