Corus believes that the infrastructure is now in place to allow the UK to thrive in its ability to collect steel packaging.
Its annual Packaging Recovery Note (PRN) report entitled ‘Promoting Recycling’ states that 90% of local authorities now have kerbside collection schemes that include steel packaging with the sector also surpassing its 2005 recycling target.
While these findings provide a solid base, the company says it will focus on forging relationships in 2006 with those authorities with low recycling rates and larger metropolitan councils where significant volumes of steel packaging can be recovered.
“As a company, we recycled 7.5% more steel packaging in 2005 due to previous PRN investment. We believe it is important to demonstrate to our customers and the packaging industry as a whole our commitment to investing in the future of steel packaging recycling.”
Using PRN funds, Corus commissioned research during 2005 on two key issues for the future- motivating the public to recycle via effective communications and identifying new opportunities to collect even more steel packaging.
Over 140 local authorities took part, providing an insight into their communications programmes, with Corus able to create examples of best practice and offer advice for achieving high recycling and participation rates.
The company also worked with 19 recycling organisations across the UK, providing recycling equipment which brought benefits to a total of 74 local authorities.
In all, the company invested PRN credits during the year on strategic research studies, communications to promote recycling, provision of equipment for local authorities, collection and sorting of steel cans and steel can handling at steel plants.
A copy of the report can be downloaded from www.cspr.co.uk.