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JCB sets its sights on Germany and France

JCB is looking to expand its penetration of waste management markets in western Europe, particularly the leading economies of Germany and France.

The strategy was set out at the company’s Staffordshire headquarters as it unveiled the latest vehicle for the sector, the 457 Wastemaster wheeled loader, above.

Speaking at the launch of the 457, Tim Burnhope, chief innovation and growth officer, said the company had been producing machines for the waste industry since 1983, beginning with the 528 Landfill Compactor.

“Market size figures are not readily available for the waste and recycling industry but, from our own research, we have concluded that over an annual period of machines sold of all different types, Germany leads the way with almost 2,000 machines,” he said.

He said France was second with around 1,300, ahead of the UK on 1,200, which is JCB’s biggest market for waste machines. JCB is looking to increase market share in both France and Germany.

The 22-tonne Wastemaster 457 is seen as being part of that strategy, with Burnhope calling it a “new powerful machine purpose-built for the sector”.

It has a 7.7-litre engine, delivering 193kW, up from 186kW on the previous machine, despite a smaller engine capacity. It boasts a new cab structure, offering a 13% increase in cab volume and 22% increase in visibility.

The Wastemaster brand was introduced in 2001 and is now 35-strong, including wheeled and tracked materials handlers, and telescopic handlers and loaders.

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