Campaign group Keep Britain Tidy has launched a research centre to help understand the social factors behind littering and the impact of waste on local communities.
The Centre for Social Innovation in Hackney, east London, is intended to highlight changing behaviours and to provide examples of behavioural research and successful interventions.
Keep Britain Tidy said the project would offer:
- insight into the drivers and negative behaviours leading to littering
- effective design solutions
- a robust evidence base as to what works
- support for scaling successful innovation
- the sharing of best practice
A new Keep Britain Tidy website for the centre features news, case studies and design tools.
Interim chief executive Richard McIlwain said: “We are excited at the prospect of bringing together new research and understanding around people’s behaviours.
“We hope to help find innovative, practical and cost-effective solutions to these issues, to help improve communities.”