Rick Hindley, Alcan national manager, gave the industry the first glimpse of the campaign literature during his presentation in the Multi-Materials Challenge seminar.
Aimed for use by local authorities, the poster is part of a range that will be advertising the Big Recycle campaign to the public. The week of events begins on October 18.
It will be part of an advertising campaign that will incorporate recycling themes on TV programmes GMTV and Blue Peter. The Big Recycle is also hoping to gain celebrity support for the campaign.