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Learning Curve: The journey so far

Lee Cole, Paint 360 managing director, and his business partner David Francis, have spent the past couple of years “understanding how the Environment Agency (EA) works, making sure we fit their criteria, understanding what the waste companies want and the reporting they want, what they will pay for and what they won’t pay for, and where those price points are – and then actually selling the paint as well.

“It has been a huge learning curve but we have managed to join all the dots now.”

Cole acknowledges the business is not alone in what it does in terms of re-engineering paint. But where it has blazed a trail is in putting the circular economy into practice and helping the EA to further understand processing of waste paint. This has led to the development of a bespoke licence for its transfer station in Dudley. This will be the first in the country specifically for paint re-engineering, and Cole expects it to receive the licence this year.

The business has been working hand in hand with the EA to negate the risk of paint spillages and fires. It is currently having work done to the yard in advance of applying for its bespoke licence, working under exemptions in the meantime.

Cole explains: “We have just under three-quarters of an acre – two-thirds of the site is now fully bunded. We have built individual bays so we can store 26 intermediate bulk containers, which is how the paint comes to us. Each of them has got a cow shed, so it is fully secured and weatherproof.”

  • coverage of a vivid pink

    Learning Curve: The journey so far

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