Weightlifter David Snowdon (pictured), who competed for Britain at the Barcelona Olympics, has helped local authorities and waste management companies train their staff to safely lift bins with methods adapted from squatting in lycra while grunting and sweating profusely.
The training has proved a popular alternative in the waste management industry, which has the worst health and safety record in the UK.
Snowdon's company Pristine Condition gives manual handling and lifting lessons to an impressive client list that includes Biffa, SITA UK and Cory Environmental.
Pristine Condition operations manager Jackie Peacock said: "All our staff come from sporting backgrounds and have been trained by Dave.
"They go out with the binmen on the job to see how they work and how their lifting could be improved to avoid injury."
The former-world record holder's firm has an impressive success rate: in the 12 months that followed its work with Bath and North-East Somerset District Council, the local authority had an 88% reduction in manual handling and lifting injuries.
More recently, Pristine Condition attracted national press coverage for its work with refuse collectors in Denbighshire, North Wales.
Denbighshire County Council head of environmental services Steve Parker said the training was money well spent because it showed the Health and Safety Executive that they were committed to improving working conditions.
It also meant financial protection for the council, which last year won a £100,000 worker compensation claim by proving in court that they did their utmost to ensure workers' health and safety.
Parker added: "The on-the-job training meant staff didn't have to stop work while training, which makes it cheaper because deliveries can carry on as normal."