A lightweighted milk bottle produced by manufacturer Nampak, has been recognised in the packaging and retail sector as a “major evolution” in the design of the plastic milk bottle.
The Infini bottle, unveiled in February, uses 10% recycled content and is at least 15% lighter than the normal milk bottle according to the different sizes on offer. It has a target to use 50% recycled content by 2020.
Nampak Plastics managing director Eric Collins said: “We were always confident that Infini was going to be a success and all indications are that our investment in its innovative design is more than justified. Infini certainly made big news when it was launched and we are delighted with the ongoing reaction to the bottle.”
Weight savings have been made by reducing the distance of the bottles corners and feedback from Nampak’s pre-launch consumer test panels expressed positivity on Infini’s environmental credentials.
Nampak is in discussion regarding licensing deals with a number of potential customers outside the dairy sector, both in the UK and abroad, who are interested in using the patented Infini design for lightweighting other handled-wear applications such as fabric conditioners and motor-oil bottles.
The bottle contributes towards Nampak’s goals under the Courtauld Commitment and the Milk Roadmap.