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Liz Goodwin unveils WRAP's new strategy

WRAP will expand internationally and its projects will become more focused but it will not become a consultancy, its chief executive has said.

In an exclusive interview with MRW, Liz Goodwin said WRAP will strengthen its ties with international organisations such as the European Union and the United Nation Environment Programme.

“We will be an international organisation, working to help make the world a more sustainable place,” said Goodwin. “It is a grandiose ambition. But it also means more opportunities, so it’s exciting.”

WRAP is already receiving some support from the European Union for a project on resource efficient business models and from the United Nations Environment Programme for a project on food waste prevention as part of the ‘Think.Eat.Save.’ campaign.

In the future WRAP will also work for a larger number of smaller funders, Goodwin said. As a result, projects will be more targeted and limited in scope.

But Goodwin denied WRAP will become a consultancy as a result of financial pressures it is facing, stressing that the organisation needed to maintain its independence.

WRAP’s budget has recently been hit by a significant reduction of funding from Defra. The department announced it would decrease support for the organisation from £25.7m in 2013/14 to £15.5m in 2015/15.

Scotland is now WRAP’s biggest funder, with £26m granted to the organisation in 2013/14. Northern Ireland and Wales provided some £3.4m and £3.2m, respectively.

  • Read MRW’s Big Interview with Liz Goodwin online soon or in the next issue of MRW magazine (12 October).

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