A recycling incentive scheme which rewards communities for their performance has been launched in the UK.
The Local Green Points scheme (LGP), first reported on by MRW in August, is a joint initiative between Green Rewards, EnviroComms and the Resource Waste Advisory Group, who provide expertise in incentives, communications and waste management, respectively.
LGP will measure increased rates of diversion from landfill, by tracking residual household waste by collection round as well as “uncontrolled waste discharges” like fly-tipping in an area using a web based tool called the “LGP hub.”
Using the hub, residents will be able to track their environmental contribution both in terms of direct savings and indirect environmental benefits, and rewards will be provided to entire communities.
At the end of each month, residents will receive a breakdown of their performance in reducing their residual waste, and rewards will be allocated on a ‘pro-rata’ basis to their community’s performance. A third of the value of those rewards will then be delivered to a community fund, on which residents will be able to vote for their preferred beneficiary.
The company undertook research in an area of London which identified that residents preferred a combination of community and individual rewards, over rewards purely for the community, or the individual.
Green Rewards director Graham Simmonds said: “These findings support our approach to reward communities collectively and clearly this makes implementation of a scheme simpler as it avoids the need (and cost) to identify individual household performance, focusing instead on community-wide performance”.
The scheme is currently in talks with trialling the scheme in a region of South East London, as well as number of housing projects.