Swansea Civic Society put its own spin on the area when it attacked the local authority for what it describes as a filthy, dirty city centre.
But the county council has responded by launching an ambitious new environment strategy in an attempt to make the county as green as possible.
The first paper of its kind for the area calls for the council and residents to work alongside partners to minimise waste through its civic amenity sites as well as collaborating with community groups such as the Swansea Recycling Alliance and Partnership (SCRAP).
Organisations such as SCRAP play an important role through creating jobs by renovating furniture and other household items before putting them to good use.
Cabinet member for the environment councillor John Hague said: A huge amount of work has already been put into this plan by the Swansea Environmental Forum.
It is a very challenging document. It throws down the gauntlet not just to the Council, but to all those who live, work and visit Swansea. The city belongs to the people of Swansea and the strategy recognises that we all have our part to play in protecting and improving the environment.
In an area which includes a bustling city, four blue flag beaches and four green flag parks, a series of challenges have also been set for all residents, aimed at preserving and enhancing the environment around them.
Actions called for include increasing the number of energy efficient homes in the city, more eco-friendly schools and an increasing number of Green Dragon awards that are handed out to businesses committed to improving the environment.
Swansea environmental forum chair Steve Brown said: Our vision is ambitious and presents a Swansea where the natural environment we inherited is safeguarded for the future; where local people have better opportunities for work, learning and leisure and where everybody understands and values the environment and tries to live more sustainably.