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Low participation areas targeted by WRAP guide

An online guide to boost recycling participation in local authority areas with low levels of involvement has been launched by the Waste & Resources Action Programme (WRAP).

According to WRAP, low participation areas (LPA) are widespread and affect almost every local authority in the UK. The term LPA refers to areas where there are low amounts or a limited range of recyclates put out by residents or where the items sent for recycling are of poor quality.
But, WRAP said, there is no off the shelf solution as each LPA has its own unique set of characteristics.

The guide, called Improving Low Participation Areas - Effective Communications Planning, aims to help local authorities enable residents to recycle more by identifying and understanding LPAs.

WRAP head of local authority communications support Louise Bowe said: Encouraging these residents to participate fully in recycling services can be challenging. However, we hope this guidance will help local authorities identify the unique issues within their LPAs and communicate with those residents more effectively.

The guide was created after a WRAP Masterclass, with 18 local authorities that had developed successful approaches to working with LPAs.

Case studies of local authorities experiences of developing communications solutions for LPAs are also available online.

For more information visit www.wrap.org.uk/lpa

 

 

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