The online GMI survey polled 9,000 people in nine countries on their opinions about energy and environmental issues.
Of the 1,000 UK respondents questioned, only 13% said they would not buy a product because it seemed to have too much packaging. Whereas about a third of respondents said they would never reject buying a product because of excess packaging. UK respondents were however more concerned about excess packaging than their American counterparts, as 40% of Americans polled said they would never reject buying a product because it was over-packaged. But their concern did get greater if they thought the packaging waste might harm wildlife.
The low concern about excess packaging comes at a time when the Government is reviewing its Waste Strategy and major retailers such as Tesco and Sainsbury’s say they are aiming to reduce their environmental impact.
Though British respondents didn’t seem overly concerned about excess packaging, 16% said they frequently boycotted a company’s products because of business practices that may be insensitive to the environment.