Paint manufacturer AkzoNobel is paying for a plant to reprocess waste paint for use by community groups and people in need.
The company wants a 10-fold increase in waste paint reuse in the UK to three million litres by 2020. Currently 55 million tonnes are estimated to go landfill or incineration each year.
AkzoNobel will pay for the remanufacturing hub in Cambridgeshire to be run by social enterprise group CCORRN, in partnership with Community RePaint and Newlife Paint.
The plant will produce 60,000 litres of new paint in its first year, which will be available at minimal cost to community groups and those in social need.
During the next 18 months, AkzoNobel also plans to sponsor four more remanufacturing hubs around the country.
UK managing director Matt Pullen said: “Recycling paint will radically improve the way our industry manages waste.
“We’re calling on the Government and industry to come together to help us grow this solution to a scale that would improve our environment, help local authorities save money and colour our communities.”
The company has urged the Government to simplify regulations to make remanufacturing viable for social enterprises.