Metal recycling campaign MetalMatters is launching a programme in partnership with a Welsh local authority for the first time.
To promote the metal packaging recycling scheme to residents, Newport City Council is launching an eight-week ‘make your metals matter campaign’.
Information on the initiative and metals recycling will be communicated through outdoors advertising, roadshows and leaflets delivered to each household in Newport.
Cllr Ken Critchley, cabinet member for infrastructure at Newport City Council, said: “We’re calling on Newport residents to make their metals matter and hope this campaign will help to educate them about metal packaging recycling and the benefits it can have on increasing the city’s sustainability.
“We are committed to decreasing the amount of waste sent to landfill and we hope this campaign will encourage our residents to recycle more of their metal packaging.”
Rick Hindley, executive director of project managers Alupro, said: “Similar MetalMatters campaigns have delivered impressive results for local authorities and their waste management partners in other areas of the UK, and we are confident that this communications campaign can help Newport City Council to increase recycling capture rates by positively changing consumer behaviour.”
MetalMatters estimates that 75 million units of metal packaging are available for recycling in Newport City each year. This includes around 28 aerosols, 182 foil trays, 600 food tins and 380 drinks cans.
The campaign is supported by Waste Awareness Wales.