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Minister shows 'Every Can Counts'

Recycling and Waste Minister Jane Kennedy encouraged businesses to recycle their cans as she visited a London-based company participating in the Every Can Counts recycling programme.

Digital marketing agency i-level was one of the first businesses to join the Every Can Counts programme after it was launched in October 2008 by the drinks can industry. Developed and managed by the Aluminium Packaging Recycling Organisation, the scheme aims to help capture the estimated 40,000 tonnes of metal disposed of outside of the home. It is jointly funded by the major drinks can manufacturers - Beverage Can Makers Europe and UK Canmakers - together with the Waste & Resources Action Programme and aluminium and steel packaging producers and reprocessors. 

Kennedy said: We are already doing really well at recycling at home, so it makes sense to extend that to our working environment. Every Can Counts will help companies large and small to make a practical contribution towards increasing recycling in the workplace.

Working with recycling company Paper Round, i-level introduced can recycling using Every Can Counts resources including branded boxes and posters. Group managing director Faith McCarthy said: When we moved into our new office 18 months ago we wanted to be as environmentally friendly as possible. The posters and bins really stand out so people started using them as soon as they were installed. Cans are the companys second largest waste stream after paper.

While the recycling programme has not set itself any tonnage targets, initial interest from businesses is said to be good. The day it launched in the West Midlands, it had 15 businesses sign up to the scheme. Major supermarkets are also said to be interested and around 16 Waitrose stores in the south are trialling the scheme in back of store areas.



Pictured (L-R): Every Can Counts programme manager Jane Carver, Novelis marketing and communications manager Diana Caldwell and Recycling and Waste Minister Jane Kennedy

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