Coca-Cola, Keep Britain Tidy, the Chartered Institution of Wastes Management and Veolia are among 25 signatories to a letter urging the Government to take a stronger lead against litter.
The letter to the secretaries of state at Defra and the Department for Communities and Local Government calls for an advisory committee to be established to develop a plan to eliminate litter in the UK.
The signatories argue that such a body would help to focus resources on litter prevention and provide a more consistent message to consumers. The current cost of dealing with litter in the UK is estimated to be £1bn.
The letter states: “The formation of an advisory committee is an unparalleled opportunity to take a major step to reduce the societal impact of all litter.
“Without such Government leadership, efforts to deal with littering will continue to be fragmented and so less effective in delivering significant reductions in littering and in the costs of dealing with it.”
In June, Zero Waste Scotland launched a fund to encourage third sector organisations to support community action against litter.
The signatories to the joint letter are:
- British Beer & Pub Association
- British Soft Drinks Association
- British Plastics Federation
- Campaign to Protect Rural England
- Chartered Institution of Wastes Management
- Clean Up Britain
- Coca-Cola Enterprises
- Costa Coffee
- Foodservice Packaging Association
- INCPEN (The Industry Council for research on Packaging & the Environment)
- Keep Britain Tidy
- Keep Northern Ireland Beautiful
- Keep Scotland Beautiful
- Lucozade Ribena Suntory
- Marine Conservation Society
- McDonald’s Restaurants
- Packaging Federation
- Packaging and Films Association
- Pret A Manger
- Tobacco Manufacturers Association