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Modern technology to boost recycling and change behaviour

The latest Recycle for London campaign will use modern technologies to encourage Londoners to recycle and create less rubbish.The campaign will use a mobile phone game to put out the recycling message to Londoners. The game challenges the user to starve their hungry evil bin by catching all recyclable materials in a green recycling box. Players score points for every item caught, but if the evil bin eats three items which should be recycled the ...