The green message seems to be hitting home with more English people now recycling more waste, more often.
New research carried out by Recycle Now found that nearly three out of five people (59%) are now committed recyclers, compared to just under half (45%) less than two years ago.
This represents an impressive 14% increase since the national recycling campaign for England was launched by the Waste and Resources Action Programme (WRAP) in September 2004.
WRAP chief executive Jennie Price said: These latest figures highlight the direct success of the Recycle Now campaign and the excellent additional impact achieved with the support of many local authorities, who have used the campaign to strengthen their own communication activities at local level.
It shows that many more people understand the importance of recycling compared to just two years ago and that they are actively recycling more stuff, more often.
Improved access to recycling facilities is a key factor highlighted by many respondents; with 80% of those surveyed saying it is convenient for them to recycle and 72% saying they use the doorstep recycling collection service for two or more materials.
In addition, the research also found that over nine out of 10 (93%) people regard recycling as important.
Also, more than eight out of 10 (82%) respondents said they now recycle a lot or everything, compared to 65% two years ago, and the numbers not recycling have more than halved to 7%.