The retailer and charity launched the M&S and Oxfam Clothes Exchange project to incentivise people to donate their unwanted M&S clothing to Oxfam stores, by providing a £5 M&S voucher in return.
Revenue generated through the programme will be used to help pay for Oxfam charity projects in developing countries. The scheme has also supported one of M&Ss Plan A environmental objectives to encourage the recycling of clothes, and reduce the one million tonnes of clothing sent to landfill in the UK each year.
M&S director of Plan A Richard Gillies said: The success of the Clothes Exchange shows that it is possible to be responsible and save money at the same time. Thousands of people have saved on their M&S shopping by donating M&S clothing they no longer need to Oxfam, which has helped the charity to raise more money to fight poverty. Its also helped to reduce the amount of clothing sent to landfill by 1,000 tonnes over the last six months. We hope the campaign will continue to go from strength to strength in future.
Oxfam deputy director of trading Barney Tallack added: An extra million pounds is amazing. The partnership has been a fantastic success, and we would like to thank the people who have donated all the great clothes that helped us raise this money. Please keep bringing them in as the extra money raised will help Oxfam to make a real difference to the lives of many thousands of the worlds poorest people.
Image: Oxfam and M&S Clothes Exchange