High-street retailer Marks & Spencer (M&S) has extended its partnership with recycling incentive scheme RecycleBank in the hope that more residents will be encouraged to recycle.
The retailer has been providing money off vouchers for participants in the RecycleBank scheme as part of its Plan A eco-initiative.
The RecyleBank programme rewards residents with points for their individual recycling performance and these points can be redeemed for a variety of money off vouchers including £5 off when you spend £25 on food or £5 off when you spend £35 on clothing, home or beauty at M&S.
These M&S vouchers are currently available to over 69,000 residents in the Royal Borough of Windsor & Maidenhead and Halton, where the RecycleBank scheme operates. This number will increase to 93,000 residents across both boroughs by the end of November.
RecycleBank UK managing director Sue Igoe said: “The M&S offer has had a very positive impact on residents with very high levels of redemptions, inspiring them to make significant changes in their recycling behaviour. We are pleased that M&S is continuing its support of the programme and anticipate even greater redemptions as the scheme is introduced to more local residents in the future.”
M&S director of Plan A Richard Gillies added: “We’re delighted that our customers are able to benefit from M&S reward vouchers for their recycling efforts. Our partnership with RecycleBank helps to increase local recycling rates and reduce the amount of waste sent to landfill - both of which are key to us achieving our Plan A targets. We’ve had positive feedback from our customers and are looking forward to this innovative scheme being rolled out in full across the boroughs.”
Since the partnership started in June 2009, over 750,000 points have been redeemed for M&S vouchers and the £5 off voucher has been one of the most popular rewards in both boroughs every month.