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Multi-coloured pigs to target the South East in 2007

The inventor of a quirky composting tool has decided that the best way to spread the recycling message is to get out there and do it yourself.

Tom Gamlin is part of a small team that has invented the Rolypig composter, which recycles garden and kitchen waste by feeding it into the pigs mouth and letting it drop into its stomach for processing.

                                       A multi-coloured tribe of Roly Pigs graze

While great interest has come from most schools that see the product, lack of help from local authorities has seen a number of innovative tools used to promote it, with an animated adventure planned for 2007.

Designer Gamlin said: Local authorities tend to be a little bit sleepy [to the idea] and its hard to motivate them unless it is an order from above, which means that weve got to get out there and spread the message ourselves.

While the brightly coloured pigs prove of great interest to children, the Tiverton-based operation has invested in an eye-catching van and taken to the road for most of the year.

During 2006, it visited schools, gardening and agricultural show as far up the country as North Wales and spent a lot of time in the Midlands.

For 2007, more focus will be put on the South East of the country, with its drive to get children into recycling taking on a new dimension.

Were looking at colourful ways of getting it into the publics mindset and a slot on the television news could see the idea explode. We are also looking into the idea of getting a blimp to promote it at shows. People dont understand it at first glance, so we need to get to schools, entertain youngsters and show them how it works inside.

But for the new year, I am also starting to prepare an animated graphic [for the companys website] that puts the pig in surreal situations. With background music and a storyline, it should fire up even more interest as we get out on the road and spread the message, added Gamlin.


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