A potential conflict of interest for Environment Minister Elliot Morley could cast a cloud over the Waste and Resources Action Programmes (WRAP) £2.6 million Real Nappy campaign.
Government-funded WRAP promotes reusable nappies, but Morley is MP for North Lincolnshire where the UK factory for Huggies disposable nappies is based.
Kimberley Clark, which owns the Huggies brand, employs more than 500 people in North Lincolnshire and has had discussions with the Minister over his involvement in the Real Nappy campaign.
Its communications director Joanna Goodwin said: We had a meeting with Elliot Morley and raised the issue that it wasnt appropriate that he be linked to a campaign for reusable nappies when our works are providing employment in the area. The meeting was very constructive and our relationship with Morley is cordial.
She added that she was sure the Government would consider the Environment Agencys current life cycle analysis of nappies when its results were published at the end of the month, before considering any further spending.
Absorbent Hygiene Products Manufacturers Association deputy director general Tracy Stewart said: Nappies represent only 0.1% of the waste we landfill. The Real Nappy programme will have very little effect and taxpayers money would be better spent on research into waste treatment.