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National recycling campaign sees promising results

England’s national recycling campaign Recycle Now says five million more people now regularly recycle compared to 18 months ago.

The latest television advert focuses on paper recycling


New research shows a 12% increase in the number of “committed recyclers” in the country since the Recycle Now campaign was launched in September 2004, with nine out of ten people now regarding recycling as “important”.

Waste and Resources Action Programme chief executive Jennie Price said: “These results show the significant contribution that the Recycle Now campaign has made to encouraging people to recycle more things, more often. Local Authorities have played a major role in this success through their support for the campaign and their work in improving recycling facilities at a local level.”

As part of Recycle Now’s latest campaign a new television advert that encourages people to recycle more paper hits our screens this week. Narrated by writer and comedian Alexei Sayle, the advert welcomes back the animated Recycle Now family, and follows a boy on his paper round showing how all sorts of paper can be recycled into new newspapers in just seven days.


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