The city council is to form partnerships with local neighbourhoods, the business community and other parts of the public sector to reduce the amount of litter dropped and fly tipping as well as increasing the levels cleaned up.
Clean Glasgow will manifest itself in a series of charters, with street litter, graffiti, chewing gum, fly posting and dog fouling also targeted. Related waste issues cost the Glasgow taxpayer £16 million each year.
Glasgow City Council leader Steven Purcell said: People throw away up to nine tonnes of litter in the city centre alone on weekend nights. Thats enough to fill 12 refuse trucks and is completely unacceptable.
No city authority can keep a city clean on its own. Whats needed is for the people who live and work in this city to decide to stop dropping litter, encourage their children not to drop litter and to start to report fly tipping and graffiti.
The charters will be distributed in groups of ten neighbourhoods and will immediately be followed up by a visit from a Clean Glasgow Team. This will consist of refuse collectors, graffiti removal teams, enforcement officers, mobile CCTV vans and community engagement teams.
An initial hearts and minds programme will be aimed at instilling pride in the citys environment. This will be followed by a get-tough zero tolerance clampdown which will see £50 on-the-spot fines issued.
We are investing millions more in keeping Glasgow tidy, but Id much rather the money spent on cleaning up after people was spent on better services for all citizens.
By working together, local people and the council can create a cleaner Glasgow. But the ultimate enforcement message is that if you continue to act in this anti-social way, you will be caught and fined, added Purcell.