The initiative, run by Surrey Waste Management (SWM) takes to the airwaves of Eagle 96.4FM on October 2 and challenges listeners to name the colour of glass packaging used for many household name products.
SWM communications officer Nikki Dalrymple said: A huge range of foods, drinks and cosmetics are packaged in glass, mostly in clear, brown and green, but with some red, blue and even black bottles and jars. We want to encourage people to recycle all this glass through their local bottle banks and kerbside collection schemes.
Glass is a very valuable material when recycled, with every tonne reprocessed in Surrey used to make new bottles and jars. In the process, it saves 30 gallons of energy and cuts emissions of greenhouse gases.
SWM manages community recycling centres across the country and is also working with glass maker O-I. In addition to the radio promotion, this autumns campaign includes bus advertising through the Byfleet depot and a competition run through local libraries to win a mountain bike.