Strong images of London landmarks engulfed in rubbish aim to bring home the message that the capital’s residents need to start recycling.
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RWR campaign manager Sam Jarvis said: “It is of real concern that one of London’s major landfill sites is due to close by the end of next year. With fewer places left for this rubbish to be buried, it is now more important than ever that we all recycle. This campaign is a powerful call for everyone to do their bit.”
Posters will be displayed around the four boroughs and the RWR team will be out on the streets giving out information on how to recycle. 16 households will also receive an environmental makeover in the campaign’s ‘What Not to Waste’ challenge where over six weeks households will be given challenges to reduce, reuse and recycle as much as they can.