Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of MRW, please enable cookies in your browser

We'll assume we have your consent to use cookies, so you won't need to log in each time you visit our site.
Learn more

New campaign hopes to shock Londoners into recycling action

Strong images of London landmarks engulfed in rubbish aim to bring home the message that the capital’s residents need to start recycling.

Shock tactics: London's Tower Bridge about to disappear in waste

The 10-week campaign by Recycle Western Riverside (RWR) will ask residents of Lambeth, Wandsworth, Hammersmith and Fulham, and the Royal Borough of Kensington and Chelsea when they’ll start recycling.

RWR campaign manager Sam Jarvis said: “It is of real concern that one of London’s major landfill sites is due to close by the end of next year. With fewer places left for this rubbish to be buried, it is now more important than ever that we all recycle. This campaign is a powerful call for everyone to do their bit.”

Posters will be displayed around the four boroughs and the RWR team will be out on the streets giving out information on how to recycle. 16 households will also receive an environmental makeover in the campaign’s ‘What Not to Waste’ challenge where over six weeks households will be given challenges to reduce, reuse and recycle as much as they can.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.