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The Enhance business support programme is working with the Convent Garden Market Authority (CGMA) to identify new opportunities to divert their waste from landfill. CGMA chief executive Jan Lloyd said: There are 250 companies based at New Covent Garden Market, employing over 2,500 people. We currently recycle 29% of our waste, including: cardboard, plastics, wooden pallets and organics. We saw an opportunity to recycle more, particularly of our organic waste, which is the largest proportion.