Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of MRW, please enable cookies in your browser

We'll assume we have your consent to use cookies, so you won't need to log in each time you visit our site.
Learn more

New drive for awareness of glass recycling

Glassmaker O-I (formerly United Glass) and Stirling Council have joined forces to tackle a perceived lack of awareness of what happens to glass once it has been placed out for doorstep collection in an attempt to increase the amount of brown and clear glass recycled.

Radio and bus advertising, direct mail and local newspaper editorial will take a creative approach in illustrating the fact the glass is used locally for bottles and jars at the company's Alloa plant.

Stirling Council waste services manager David Hopper said: "We're pleased to be part of this campaign as while people are good at recycling their green glass, we know that recycling brown and clear glass is less common and we need to make our residents more aware of this, and why it is important."

The campaign will have as its central theme 'Recycle glass again and again and we all can gain' and will run through October and November.

Stirling Council is one of Scotland's best performers and while 98% of residents have access to kerbside collections, much clear and brown glass still goes to landfill. Removing this from the waste stream could have a significant impact on the council's ability to reach its targets.

O-I recycling development manager John Forsyth said: "We shall be monitoring Stirling's volumes carefully over the next few months to assess whether there is any uplift and whether this is then sustained. If so, we will encourage other councils in Scotland and England to run similar campaign's on a co-funded basis."


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.